Peter Lamas knows the secrets of the stars. A beauty insider for more than three decades, Lamas is one of the world's leading beauty experts. While his extensive work with celebrity clients — from Grace Kelly and Audrey Hepburn to Diana Ross, Cindy Crawford and Sharon Stone — has established him as a sought-after beauty authority, he has proven his dedication to helping people from all walks of life look and feel their best by developing products that combine the best that science and nature have to offer.

After seeing the damaging effects produced by many skin and hair care ingredients used in today's most popular products, Peter became committed to developing a healthier and more natural alternative for the consumer. Peter brings his extensive experience in the cosmetics and beauty industry along with his business expertise to New Vision, serving as an exclusive consultant and spokesperson for New Vision's personal care and nutritional products. For more than seven years, Peter has been dedicated to developing and marketing the highest quality of products and providing excellent training, education and support to New Vision Team Members.

Born in Cuba, Lamas trained intensely at Vidal Sassoon, working under the direction of hair care trailblazer Paul Mitchell. Deciding to broaden his horizons, Lamas accepted an offer to work at the legendary Kenneth Salon Townhouse in Manhattan, NY, where he attracted not only Hollywood celebrities, but also many high-profile music, arts and political figures. It was at this time when Lamas honed his talents for art, color and cosmetics application to create a "big picture" of perfect beauty for his clients.

Lamas worked extensively with Vogue, Harper's Bazaar and Glamour on print covers and photo shoots, and soon became a recognized name in the United States and Europe for his hair and makeup artistry and skin care expertise. His experience, however, extends beyond creating styles; he has worked with major cosmetic firms in developing new products and line extensions, and has owned three salons, a testament to his business management knowledge and leadership.

To Lamas, beauty is not just about the perfect haircut, makeup or nail color — it's about reflecting inner beauty. He applies this philosophy to New Vision products, and to his lifelong work. "I can make just about any woman look absolutely stunning," he says. "But if she doesn't feel beautiful, she won't be."